
WOMEN WITH DRIVE III - DRIVEN BY MOBIL 1
AGENDA
Monday, November 6, 2023
Pre-Registration
3:00 - 6:00 PM
Avondale Civic Center Complex
11465 W. Civic Center Drive
Avondale, AZ 85323

Penske Racing Museum
10:00 AM - 4:00 PM
Free Of Charge to WWD III Attendees
7191 East Chauncey Lane
Phoenix, AZ 85054
Phone: 480-538-4444

Tuesday: November 7, 2023 – The Barn
7:00 - 9:00 Registration
8:00 - 9:00 Continental Breakfast – Networking
9:00 - 9:15
Welcome - Amanda Busick, Motorsport Presenter, Pit Lane/Top End Reporter
Latasha Causey - President, Phoenix Raceway
WWD III - Driven by Mobil 1
Co-Founders
Lyn St. James/ Beth Paretta
Cindy Sisson - Executive Director, WIMNA
9:15 - 9:45
Opening Presentation/Fireside Chat Hosted by Lyn St James with:
Jill Gregory - Sports and Brand Consultant, Gregory Strategy Group
Steve Phelps - President & Chief Executive Officer, NASCAR
9:45 - 10:30 Group Panel Discussion #1 “Building a Community” presented by Hagerty
Moderator: Eva Gregory - Manager, Marketing Partnerships Motorsport, Hagerty
Panelists:
Ryan B Allen - Mobil 1, Automotive Brands & Partnership Manager, North America
Judy Kean - Co-founder, EPARTRADE
Pippa Mann - Racing Driver, Coach, Shift Up Now-Leader
Mia Walsh - Porsche Club of America, PCA National HPDE Chair
10:30 - 11:15 Group Panel Discussion #2 “Global Impact of Women In Motorsports” presented by IMSA
Moderator:
John Doonan - President, International Motorsports Association (IMSA)
Panelists:
Irana Ahmadova - Head of HR and Workforce, Baku City Circuit
Kate Beaven - Advisor to the Board, More Than Equal
Ellen Lohr - Director Motorsport - Marketing, Communication, Lead Development bei AVL
Mathilde Rebours - Chargee de Development Club, LeMans Automobile Club De L’Quest
11:15 - 11:30 Break – Networking
11:30 - 12: 00 Keynote; Stephanie Piiamauna - Senior Vice President and Chief DEI Officer, Seminole Hard Rock
The Five Reasons Why Diversity & Inclusion Matter
12:00 - 12:45 Group Panel Discussion #3 “Creating More Seats at the Table” presented by Bosch
Moderator: Beth Paretta - Chief Executive Officer, Paretta Autosports, Co-Chair, WIMNA
Panelists:
Jacob Bergenske - Director, Bosch Motorsport North America
Carolyn Jackson - Vice President of Brand Strategy, Chief Philanthropy Officer, Barrett-Jackson
Jim Jordan - Director, SRO TC America
Stephanie Piiamauna - Senior Vice President and Chief DEI Officer, Hard Rock Café
12:45 - 2:00 Lunch/Transfer to Victory Lane – Box Lunch – Networking
2:00 - 2:45 Breakout Sessions A, B, C
Breakout A “The Bigger Picture of Motorsports” presented by DirtFish
Moderator: Jessica Fickenscher - Chief Experience Officer, Speedway Motorsports Inc.
Panelists:
Danielle Frye - Director, Event Management, USAC.25 / NASCAR Youth Series
Josie Rimmer - Head of Strategy & Women in Motorsport Coordinator, DirtFish
Sara Walker - NHRA Sportsman Racing Manager
Breakout B “Women in Racing Utilizing Virtual Channels”
Moderator: Christian Tennyson – Founder, MySim
Panelists:
Sabré Cook - Professional Racing Driver/ Mechanical Engineer/ Driver Coach, Kelly Moss
Stefy Bau - Chief Executive Officer and Founder, Init Esports
Angela Tagariello - Sales and Marketing Manager, I-Racing
Breakout C “How to Use your Communication/Social Media to Grow the Sport” presented by Hemmings
Moderator: Victoria Thomas - Chief Financial Officer and Co-Founder, Kellymoss
Panelists:
Lindsey Mandia - Vice President of Production, FOX Sports
Jaclyn Sunseri - Vice President, Media Revenue and Sales, Hemmings
Megan Mayer - Megan Mayer Racing
AshVandley - Motorsport content creator and Twitch streamer
2:45 - 3:00 Break – Networking
3:00 - 3:45 Breakout Sessions D, E, F
Breakout D “Careers in Motorsports Safety and Healthcare” presented by GMR
Moderator: Gail Truess - AMR Safety Team driver with INDYCAR and pace car driver
Panelists:
Dr. Tia Konzer, DO - Psychiatric consultant for NASCAR's medical liaison unit, Konzer Psychiatric,
Dr. Melissa McCarthy - IndyCar Lead Safety Research
Dr. Julia Vaizer - Medical Director, IndyCar and IMS
Tracy Ballard - Clinical Operations Manager, Indianapolis Motor Speedway and IU Health
Breakout E “Is Technology the Best Opportunity to Shine” presented by Bridgestone
Moderator: Alba Colon - Director of Competition Systems, Hendrick Motorsports
Panelists:
Kate Gundlach - Performance Engineer – Arrow McLaren SP
Fiona McEwan - Motorsports Technical Engineer - Formula 1, ExxonMobil
TaiJaune Robinson - Engineering Business Manager - Motorsports Competition, GM Motorsports
Breakout F “Why it's important to highlight women at tracks, venues, and events" presented by Lime Rock Park
Moderator: Dicky Riegel – President, Lime Rock Park
Panelists:
Brooke Bond - Motorsport Operations Lead Brooke Bond, Bosch NA
Latasha Causey – President, Phoenix Raceway
Kim McCullough - Chief Marketing Officer, Parella Motorsports Holdings
Elizabeth Worley - Manager, Marketing, Sebring International Raceway
4:00 - 4:30 WIMNA photo-op and transfer to the Barn
4:30 - 4:45 Keynote: “The Power of Storytelling” Diane Parker - Owner, Elevation Consultants LLC
4:45 - 5:15 WIMNA Overview – Cindy Sisson, Executive Director WIMNA
5:15 - 6:00 Award Presentations
Busch Light, Accelerate Her Contingency Award
Jostens SHEro Award
Curt Bruns - Vice President of Motorsports, Jostens
Lexi Bruns - Account Manager, Jostens
Ken Clapp - Hero
6:00 - 8:00 Reception – The Barn
Wednesday: November 8, 2023 – The Barn
8:00 - 9:00 Continental Breakfast - Networking
9:00 - 9:30 Keynote: Bobby and Kristin Labonte, Breaking Limits – “Fortitude of a Champion”
9:30 - 10:30 Group Panel Discussion #4 “Women Driven By Dreams” presented by Speedway Motorsports Inc.
Moderator: Linda Lindquist Bishop - President, Courageous Thinker & World Champion Sailor
Panelists:
Caitlyn Brown - Inside Front Tire Changer, Penske, Indy Car
Erica Enders - Five-Time NHRA Pro Stock World Champion
Ashley Freiberg - 2023 PorscheSprint Challenge Champion
Julie Giese - President, Chicago Street Course
Melissa Paris -Team Owner and Crew Chief, MP13 Racing
10:30 - 10:45 Break - Networking
10:45 - 11:30 Group Panel Discussion # 5 “Don’t Let Ego Get In The Way” presented by NASCAR
Moderator: Ashley Chalk - Vice President Partnerships, TMRW Sports Group
Panelists:
Michelle Byron - Senior Vice President, Partnership Marketing, NASCAR
Alana Casner - Vice President, Content & Strategy, Parity
Jeannee Kirklady - Motorsports Marketing Manager, Ford Performance
Connie Nyholm - Owner & Chief Executive Officer, VIRginia International Raceway
11:30 - 12:30 Keynote “Give Me Data” presented by Sports Innovation Lab and Ally
Morgan Stearns - Senior Project Manager, Sports Innovation Lab
Ali Donnelly - Chief Executive Officer, More Than Equal, Finding the First Female F1 Champion
12:30 - 2:00 Lunch –Victory Circle - Box lunch – Networking
2:00 - 2:45 Breakout Sessions G, H, I
Breakout G “The Secret Sauce,” Sponsorships In Motorsports, presented by Gainbridge
Moderator: Lisa Boggs - Director, Bridgestone Americas Motorsports
Panelists:
Lauren Campbell Berger - Director of Sports and Entertainment Marketing, Ally
Kevin Conway - Team Owner, Smooge Racing
Liz Dorrance - Associate Vice President & Digital Marketing & Strategy, Gainbridge
Claire Ritchie - Executive Vice President International, rEvolution
Breakout H “Advancing Careers in the Motorsports Industry/Internships” presented by TechForce
Moderator: Jennifer Maher - Executive Director, TechForce Foundation
Panelists:
Lindsay Hofferberth - Assistant Professor, Sport & Motorsport Management, Belmont Abbey College
Abigayle Morgan - Assistant Director of Auto Restoration, McPherson College
Chad Ogle - National Marketing Managers Director, Universal Technical Institute
Breakout I “Foundations That are Making a Difference” presented by Smooge Racing
Moderator: Lauri Eberhart - Partner Apollo Sports & Entertainment Law Group, Board Member WIMNA
Panelists:
Michelle Della Penna - Founder & President, Della Penna Foundation
McKenna Haase - Executive Director, Youth Racers of America Inc.
Victoria Martinez Muela - Founder, Pathway to the Pits
Dana Wilke - Co-Founder and Board Member, The Jessi Combs Foundation
2:45 - 3:15 Break/Transfer to the Barn – Networking
3:15 - 4:00 Keynote Wrap-Up “CHAMPI0N Change”
Carlette Patterson, Chief Wellbeing Officer at Patterson Sports Ventures
4:00 - 4:30 Closing Remarks
Cindy Sisson/Lyn St James
Latasha Causey “Passing the Torch” to WWD IV host location
4:30 - 6:00 Closing Reception