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Monday, November 6, 2023


3:00 - 6:00 PM

Avondale Civic Center Complex
11465 W. Civic Center Drive
Avondale, AZ  
Penske Racing Museum
10:00 AM - 4:00 PM
Free Of Charge to WWD III Attendees

7191 East Chauncey Lane
Phoenix, AZ 85054 

Phone: 480-538-4444
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Tuesday:  November 7, 2023 – The Barn 


7:00 - 9:00        Registration

8:00 - 9:00        Continental Breakfast – Networking 


9:00 - 9:15        


Welcome - Amanda Busick, Motorsport Presenter, Pit Lane/Top End Reporte


Latasha Causey - President, Phoenix Raceway 


WWD III - Driven by Mobil 1      


Lyn St. James/ Beth Paretta

Cindy Sisson - Executive Director, WIMNA


9:15 - 9:45        


Opening Presentation/Fireside Chat Hosted by Lyn St James with:

Jill Gregory - Sports and Brand Consultant, Gregory Strategy Group 

Steve Phelps - President & Chief Executive Officer, NASCAR 


9:45 - 10:30  Group Panel Discussion #1  “Building a Community” presented by Hagerty


Moderator:  Eva Gregory - Manager, Marketing Partnerships Motorsport, Hagerty 



Ryan B Allen - Mobil 1, Automotive Brands & Partnership Manager, North America 

Judy Kean - Co-founder, EPARTRADE

Pippa Mann - Racing Driver, Coach, Shift Up Now-Leader

Mia Walsh - Porsche Club of America, PCA National HPDE Chair            


10:30 - 11:15 Group Panel Discussion #2 “Global Impact of Women In Motorsports” presented by IMSA



John Doonan - President, International Motorsports Association (IMSA) 



Irana Ahmadova - Head of HR and Workforce, Baku City Circuit

Kate Beaven - Advisor to the Board, More Than Equal 

Ellen Lohr - Director Motorsport - Marketing, Communication, Lead Development bei AVL 

Mathilde Rebours - Chargee de Development Club, LeMans Automobile Club De L’Quest 


11:15 - 11:30  Break – Networking


11:30 - 12: 00 Keynote; Stephanie Piiamauna - Senior Vice President and Chief DEI Officer, Seminole Hard Rock 

The Five Reasons Why Diversity & Inclusion Matter


12:00  - 12:45     Group Panel Discussion #3    “Creating More Seats at the Table” presented by Bosch


Moderator: Beth Paretta - Chief Executive Officer, Paretta Autosports, Co-Chair, WIMNA 



Jacob Bergenske - Director, Bosch Motorsport North America

Carolyn Jackson - Vice President of Brand Strategy, Chief Philanthropy Officer, Barrett-Jackson

Jim Jordan - Director, SRO TC America

Stephanie Piiamauna - Senior Vice President and Chief DEI Officer, Hard Rock Café 


12:45 - 2:00      Lunch/Transfer to Victory Lane – Box Lunch – Networking


2:00 - 2:45        Breakout Sessions A, B, C


Breakout A      “The Bigger Picture of Motorsports” presented by DirtFish


Moderator: Jessica Fickenscher - Chief Experience Officer, Speedway Motorsports Inc. 



Danielle Frye - Director, Event Management, USAC.25 / NASCAR Youth Series

Josie Rimmer - Head of Strategy & Women in Motorsport Coordinator, DirtFish

Sara Walker - NHRA Sportsman Racing Manager


Breakout B      “Women in Racing Utilizing Virtual Channels” 


Moderator: Christian Tennyson – Founder, MySim



Sabré Cook - Professional Racing Driver/ Mechanical Engineer/ Driver Coach, Kelly Moss 

Stefy Bau - Chief Executive Officer and Founder, Init Esports

Angela Tagariello - Sales and Marketing Manager, I-Racing


Breakout C      “How to Use your Communication/Social Media to Grow the Sport” presented by Hemmings  


Moderator: Victoria Thomas - Chief Financial Officer and Co-Founder, Kellymoss 



Lindsey Mandia - Vice President of Production, FOX Sports 

Jaclyn Sunseri - Vice President, Media Revenue and Sales, Hemmings

Megan Mayer - Megan Mayer Racing  

AshVandley - Motorsport content creator and Twitch streamer


2:45 - 3:00        Break – Networking 


3:00 - 3:45        Breakout Sessions D, E, F 


Breakout D      “Careers in Motorsports Safety and Healthcare” presented by GMR


Moderator: Gail Truess - AMR Safety Team driver with INDYCAR and pace car driver



Dr. Tia Konzer, DO - Psychiatric consultant for NASCAR's medical liaison unit, Konzer Psychiatric,

Dr. Melissa McCarthy - IndyCar Lead Safety Research        

Dr. Julia Vaizer - Medical Director, IndyCar and IMS 

Tracy Ballard - Clinical Operations Manager, Indianapolis Motor Speedway and IU Health


Breakout E       “Is Technology the Best Opportunity to Shine” presented by Bridgestone


Moderator: Alba Colon - Director of Competition Systems, Hendrick Motorsports



Kate Gundlach - Performance Engineer – Arrow McLaren SP 

Fiona McEwan - Motorsports Technical Engineer -  Formula 1, ExxonMobil 

TaiJaune Robinson - Engineering Business Manager - Motorsports Competition, GM Motorsports


Breakout F  “Why it's important to highlight women at tracks, venues, and events" presented by Lime Rock Park 


Moderator: Dicky Riegel – President, Lime Rock Park  



Brooke Bond - Motorsport Operations Lead Brooke Bond, Bosch NA 

Latasha Causey – President, Phoenix Raceway 

Kim McCullough - Chief Marketing Officer, Parella Motorsports Holdings 

Elizabeth Worley - Manager, Marketing, Sebring International Raceway


4:00 - 4:30        WIMNA photo-op and transfer to the Barn


4:30 - 4:45        Keynote: “The Power of Storytelling”  Diane Parker - Owner, Elevation Consultants LLC


4:45 - 5:15        WIMNA Overview – Cindy Sisson, Executive Director WIMNA 


5:15 - 6:00        Award Presentations


Busch Light, Accelerate Her Contingency Award


Jostens SHEro Award 

Curt Bruns - Vice President of Motorsports, Jostens 

Lexi Bruns - Account Manager, Jostens  

Ken Clapp - Hero 


6:00 - 8:00        Reception – The Barn 


Wednesday: November 8, 2023 – The Barn


8:00 - 9:00        Continental Breakfast - Networking


9:00 - 9:30        Keynote: Bobby and Kristin Labonte, Breaking Limits – “Fortitude of a Champion” 


9:30 - 10:30      Group Panel Discussion  #4 “Women Driven By Dreams” presented by Speedway Motorsports Inc.


Moderator:       Linda Lindquist Bishop - President, Courageous Thinker & World Champion Sailor



Caitlyn Brown - Inside Front Tire Changer, Penske, Indy Car  

Erica Enders - Five-Time NHRA Pro Stock World Champion

Ashley Freiberg - 2023 PorscheSprint Challenge Champion

Julie Giese - President, Chicago Street Course   

Melissa Paris -Team Owner and Crew Chief, MP13 Racing 


10:30 - 10:45    Break - Networking 


10:45 - 11:30    Group Panel Discussion # 5 “Don’t Let Ego Get In The Way” presented by NASCAR


Moderator: Ashley Chalk - Vice President Partnerships, TMRW Sports Group



Michelle Byron - Senior Vice President, Partnership Marketing, NASCAR

Alana Casner - Vice President, Content & Strategy, Parity 

Jeannee Kirklady - Motorsports Marketing Manager, Ford Performance

Connie Nyholm - Owner & Chief Executive Officer, VIRginia International Raceway


11:30 - 12:30    Keynote “Give Me Data” presented by Sports Innovation Lab and Ally          


Morgan Stearns - Senior Project Manager, Sports Innovation Lab 

Ali Donnelly - Chief Executive Officer, More Than Equal, Finding the First Female F1 Champion 


12:30 - 2:00      Lunch –Victory Circle - Box lunch – Networking


2:00 - 2:45        Breakout Sessions G, H, I          


Breakout G  “The Secret Sauce,” Sponsorships In Motorsports, presented by Gainbridge


Moderator:  Lisa Boggs - Director, Bridgestone Americas Motorsports



Lauren Campbell Berger - Director of Sports and Entertainment Marketing, Ally 

Kevin Conway - Team Owner, Smooge Racing 

Liz Dorrance - Associate Vice President & Digital Marketing & Strategy, Gainbridge 

Claire Ritchie - Executive Vice President International, rEvolution


Breakout H  “Advancing Careers in the Motorsports Industry/Internships” presented by TechForce


Moderator:   Jennifer Maher - Executive Director, TechForce Foundation 



Lindsay Hofferberth - Assistant Professor, Sport & Motorsport Management, Belmont Abbey College 

Abigayle Morgan - Assistant Director of Auto Restoration, McPherson College 

Chad Ogle - National Marketing Managers Director, Universal Technical Institute 


Breakout  I  “Foundations That are Making a Difference” presented by Smooge Racing


Moderator: Lauri Eberhart - Partner Apollo Sports & Entertainment Law Group, Board Member WIMNA 



Michelle Della Penna - Founder & President, Della Penna Foundation

McKenna Haase - Executive Director, Youth Racers of America Inc.

Victoria Martinez Muela - Founder, Pathway to the Pits

Dana Wilke - Co-Founder and Board Member, The Jessi Combs Foundation 



2:45 - 3:15        Break/Transfer to the Barn – Networking


3:15 - 4:00        Keynote Wrap-Up “CHAMPI0N Change”

Carlette Patterson, Chief Wellbeing Officer at Patterson Sports Ventures


4:00 - 4:30        Closing Remarks  


 Cindy Sisson/Lyn St James

 Latasha Causey “Passing the Torch” to WWD IV host location   



4:30 - 6:00        Closing Reception 

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