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PANELS, BREAKOUTS, DRIVER & STUDENT WORKSHOPS
(Subject to Change)

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Panels

Power Players: Women Leading the Business of Motorsports Sponsorship

From Fortune 500 deals to breakthrough brand activations, women are fueling the business side of motorsports. Join top sponsorship executives for a high-impact conversation on what it takes to drive value, visibility, and long-term success. This panel dives into building meaningful brand relationships, adapting to evolving fan expectations, and leading with authenticity in a fast-changing landscape. Whether you’re just breaking into the field or leading a global team, you’ll gain actionable insights into the strategy, creativity, and hustle behind successful sponsorship.

 

Learning Objectives:
 

  • Understand the evolution of motorsports sponsorship and why authenticity drives results

  • Learn best practices for building and sustaining brand partnerships

  • Hear how women leaders navigated their careers in sponsorship and sports marketing

  • Gain insight into ROI metrics, storytelling, and strategies that move the needle

  • Discover how to position yourself—or your organization—as a must-have partner in today’s competitive marketplace
     

The Female Fanbase: Unlocking the Future of Motorsports Audiences
Why engaging women fans is good for the future of racing

 

Women aren’t just watching motorsports—they’re shaping its future. From diehard fans to dynamic content creators, women are building online communities, redefining fan culture, and driving new levels of engagement across racing platforms. Yet, despite their growing influence, this audience remains one of the most underleveraged assets in the industry.

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This panel dives into the rise of the female fan as a powerful force in motorsports. You'll hear from creators, strategists, and storytellers who are building inclusive spaces, producing viral content, and expanding the definition of what a racing fan looks like. Whether it's through TikTok, Twitch, Instagram, or at the track, these women are changing the game—and it’s time the industry catches up.

Discover why engaging women isn’t just good optics—it’s smart business. This session offers practical insights for brands, teams, and promoters looking to grow loyal, long-term audiences in a shifting media landscape.
 

Learning Objectives:
 

  • Understand the evolution of the female fan and why she matters now more than ever

  • Learn how content creators are reshaping the motorsports conversation across platforms

  • Explore strategies to make fan experiences more inclusive, immersive, and community-driven

  • Gain insights into how tapping into this demographic can drive sponsorship value, merchandise sales, and brand loyalty
     

Giving Back Gives Back: How Volunteering Fuels Careers and Community

Volunteering isn’t just generous—it’s strategic. In this session, hear from women whose careers have been transformed through giving back. Discover how involvement with organizations like Sema Action Network (SAN) can build your network, elevate your visibility, and connect you with key decision-makers shaping the future of motorsports. From stronger systems to standout opportunities, you'll see why giving back isn’t extra—it’s essential.

 

Learning Objectives:
 

  • Learn how volunteering accelerates career growth and unlocks new opportunities

  • Understand how giving back builds leadership skills, networks, and influence

  • Hear real-world examples of career paths shaped by strategic volunteering

  • Be inspired to align personal passions with industry advancement
     

Lights, Camera, Drive: Women Shaping the Motorsports Narrative

Meet the women rewriting the script—literally. From directors to drivers, this panel features storytellers who are using film, media, and digital platforms to challenge stereotypes, elevate untold stories, and reimagine motorsports through a more inclusive lens. Whether behind the camera or in front of it, they’re shifting how the world sees racing—and who belongs in it.

 

The discussion will explore:
 

  • How storytelling shapes public perception of women in motorsports

  • Behind-the-scenes insights on creating powerful, authentic content

  • Barrier’s women filmmakers still face—and how to break them

  • How digital media is opening doors and democratizing storytelling

  • Why true representation matters—both on screen and off

Panels

Breakouts

Note:  You will pick one session from Breakouts A,B or C, Breakouts D,E or F and Breakouts G, H or I in your registration process)

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Breakout A:
 

When Rubber Meets the Road: From the Classroom to the Circuit
Inspiring the Next Generation of Women in Motorsports

 

Behind every turn, record lap, and podium finish lies a critical force: tires—and the engineers who make them race-ready. This high-octane session spotlights the brilliant women transforming motorsports through tire innovation, safety, and sustainability. From the classroom to the circuit, you'll meet trailblazers from leading tire manufacturers who are redefining performance and breaking new ground in a field where women are still the minority. Through personal stories, technical insights, and real-world impact, this panel will ignite your understanding of what’s possible when STEM meets speed—and why the future of racing depends on empowering the next generation of female engineers.


Learning Objectives:
 

  • Explore how tire engineering shapes motorsports—from performance to sustainability

  • Hear firsthand how women engineers built successful careers in racing and tire technology

  • Understand how STEM education and mentorship fuel diverse talent pipelines in motorsports

  • Discover the cutting-edge challenges and breakthroughs behind race tire innovation

  • Leave empowered to support and inspire the next generation of women in engineering and motorsports

 

Breakout B:
 

Leading Without Burning Out:
Women Thriving in High-Performance Roles

 

In the high-octane world of performance-driven industries, women are often told they can “have it all”—but rarely shown how to do it without running on empty. This bold, no-holds-barred session brings together powerhouse women who are not just surviving in male-dominated fields—they're thriving. From boardrooms to pit lanes, they’re redefining what leadership looks like when it’s fueled by purpose, not pressure. Hear raw, real talk about burnout, boundaries, and building a career that doesn't come at the cost of your well-being.
 

Learning Objectives:

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  • Discover practical tools to build a strong support network and advocate for your needs

  • Learn actionable strategies to prevent burnout—and bounce back when it hits

  • Find strength in shared stories from women who’ve walked through fire and emerged stronger

  • Reclaim your energy, clarity, and leadership with a renewed sense of purpose and power
     

Breakout C:
 

Mentorship That Moves the Needle: Building the Pipeline for Women in Motorsports
 

Mentorship isn’t just about giving advice—it’s about opening doors and creating lasting change. This session dives into how intentional, structured mentorship can close the gap between talent and opportunity, building sustainable career pathways for women across all areas of motorsports.

With real-world insights from leaders in engineering, racing, academia, and corporate innovation, this panel will explore how to identify rising talent early, cultivate confidence and technical skills, and keep women engaged and thriving over the long term. Whether you're a mentor, mentee, or champion for inclusion, you'll leave with practical tools to build meaningful connections—and fuel the future of motorsports from the classroom to the pit lane.
 

Learning Objectives & Takeaways:
 

  • Understand how structured mentorship drives real career growth in high-performance industries

  • Learn how to identify, support, and elevate emerging talent in motorsports and STEM

  • Gain tools to foster long-term, supportive mentor/mentee relationships

  • Explore mentorship models that work—and how to adapt them to motorsports

  • Leave equipped to build or expand mentorship networks that create measurable, lasting impact
     

Breakout D:

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Racing in America: Sharing Successes and Stories of Women Racers Who Are Driven to Win

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Women’s stories aren’t just part of racing—they are racing. Driven to Win celebrates the women who’ve carved out their place in American motorsports, from unsung grassroots pioneers to headline-making champions. This dynamic panel shines a light on the grit, resilience, and revolutionary spirit of women who broke barriers, rewrote the rules, and proved they belong at every level of the sport. Their stories are more than history—they’re a call to action for the next generation to push harder, aim higher, and keep driving forward.

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Learning Objectives:

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  • Understand the lasting impact of trailblazing women in American motorsports

  • Learn how storytelling helps preserve and elevate women’s roles in racing history

  • Be inspired by personal journeys of innovation, determination, and triumph

  • Motivate the next generation to dream boldly and shape the future of motorsports

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Breakout E:

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Igniting the Spark: How One Choice Changes Everything

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Every breakthrough in motorsports starts with a single decision—the choice to lead with purpose, challenge the status quo, and create space for others to rise. This session is a call to action for those ready to turn intention into impact and drive lasting change across the industry.

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Through powerful stories and real-world strategies, we’ll explore how one mindset shift, one conversation, or one courageous step forward can ignite transformation. When equity, innovation, and access become the expectation—not the exception—we build a future where progress is not only possible, but inevitable. You’ll leave equipped with the tools, insights, and motivation to be the spark for what’s next.

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Attendees will gain insights into:

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  • How to shift mindsets to create meaningful, repeatable opportunities

  • How individual actions can drive organizational and industry-wide transformation

  • Building momentum around inclusive, future-focused change

  • Walking away inspired—and empowered—to lead what’s next in motorsports

 

Breakout F:

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Passion into Purpose: Strategies in Modern Motorsports Communication

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Social media. AI. Content creation. Digital storytelling. In the high-speed world of motorsports, knowing how to build your voice online can feel as complex as race strategy. This session is your roadmap.

Whether you're just getting started or looking to level up your digital game, we’ll break down the platforms, tools, and strategies that work. Learn how to turn your passion into influence—sharing your story in a way that drives visibility, grows your fanbase, attracts sponsors, and opens doors. From editing hacks and content trends to building an authentic brand, this is your guide to making your mark, online and on track.

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Learning Objectives:

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  • Learn how to use social media, AI, and digital tools to amplify your voice in the motorsports space

  • Craft content that tells your unique story—on and off the track

  • Discover what formats, platforms, and strategies help stand out and attract opportunities

  • Gain confidence with storytelling, editing, and promotional techniques

  • Understand how a strong digital presence can lead to sponsorships, mentorships, and professional growth

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Breakout G:

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Come on Baby and Rescue Me!
How Women Contribute to Motorsports Safety

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They may not be chasing trophies, but they’re saving lives. This powerful session shines a spotlight on the women at the heart of motorsports safety—EMTs, firefighters, and first responders who show up when seconds matter most. From trackside rescues to trauma triage, these unsung heroes combine rigorous training, calm under pressure, and deep compassion to protect everyone from drivers to fans. Hear their stories, learn what it takes to earn a spot on these elite teams, and discover why more women are stepping into these high-stakes, high-impact roles. It's time to celebrate the courage behind the scenes—and inspire a new generation to join them.

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Learning Objectives:

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  • Understand the critical roles women play in motorsports safety—from emergency response to medical care

  • Explore the diverse and often unconventional career paths that lead women into motorsports safety

  • Learn how women’s unique strengths enhance crisis response, communication, and team coordination

  • Get a behind-the-scenes look at the training, pressure, and rewards of a season in motorsports safety

  • Identify ways to recruit, support, and retain more women in fire, EMS, and track safety careers

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Breakout H:

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Reclaiming the Digital Space:
Understanding Online Harms in Sport with the United Online Abuse Coalition

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Online abuse in sport is becoming alarmingly common—impacting athletes, coaches, officials, and fans. In today’s hyper-connected world, where performance meets public pressure, many suffer in silence with little support or protection.

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The United Against Online Abuse (UAOA) coalition is working to change that. Launched in 2023 with support from the FIA Foundation, UAOA helps individuals take back control of their digital lives, speak out against abuse, and access real, research-backed solutions. Recognized by Peace and Sport for global impact, UAOA brings together over 30 organizations—including UNESCO, ARISF, and FIM—and partners with universities like Notre Dame (USA) and Dublin City University (Ireland) to advance its mission.

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This session will explore how we can build a safer digital future in sport—one where education, empowerment, and community action protect everyone involved.

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Key Learnings:

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  • Understand the growing scope and severity of online abuse in sport, backed by new research—including U.S.-focused insights from Notre Dame

  • Explore how online harms affect athletes’ mental health, physical well-being, sponsorships, and careers

  • Examine the wider ripple effect—how abuse damages sponsors, broadcasters, volunteers, fans, and the reputation of sport itself

  • Learn what sports communities can do now to build a more respectful, resilient digital culture

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Breakout I:

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Breaking In: Non-Traditional Pathways into Motorsports
Because the ladder isn’t always straight

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Not everyone grows up in the paddock or starts in karting—and that’s exactly what makes this panel so inspiring. Breaking In shines a spotlight on women who took the scenic route into motorsports, forging successful careers after starting in industries like media, education, business, and beyond. Whether they were producers, professors, or project managers, these trailblazers broke barriers and expectations to claim their place in the racing world.

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Their stories prove that passion, perseverance, and a willingness to pivot can open unexpected doors—sometimes even wide-open garage bays. If you’ve ever wondered whether it's too late to enter the motorsports arena or how to turn transferable skills into trackside success, this conversation is your roadmap.

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Learning Objectives:

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  • Explore how unconventional career paths can lead to powerful roles in motorsports

  • Learn how to identify and leverage transferable skills for a motorsports career

  • Hear candid advice on navigating self-doubt, gatekeeping, and reinvention

  • Be inspired by real-world stories of resilience, resourcefulness, and late-stage career pivots

Driver Workshop

Behind the Mic with the Media: Women Navigating Motorsports Media & Relations

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As a woman climbing the ranks in motorsports, you know the spotlight can be both an opportunity and a challenge. In a male-dominated sport, drivers are constantly under the microscope — and knowing how to handle media with confidence is key to building your brand and advancing your career.

This drivers-only session is designed to help you take control of your narrative and make every interview count.

 

You’ll learn how to:

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  • Navigate media interactions with confidence and professionalism

  • Track and communicate your stats, achievements, and career milestones

  • Craft and pitch your personal story to stand out from the crowd

  • Give clear, authentic, and engaging interviews

  • Avoid common media pitfalls and stay on message

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The session includes hands-on practice with mock interviews, so you can sharpen your skills in a real-time, supportive environment. Whether you're stepping onto the podium or prepping for your next press feature, this training will help you show up as the driver — and the role model — you are.

 

Learning Objectives & Takeaways:

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  • The power to own your narrative — from your CV to your on-track stats
    How to spot a great story in your journey — and pitch it with impact

  • A polished, confident elevator pitch that leaves a lasting impression

  • Pro-level interview tips to sound sharp, authentic, and camera-ready

  • Real-world practice through hands-on mock interviews — because experience builds confidence

Student Workshop:

ACE Your Way In: Breaking Into Motorsports Through Non-Traditional Paths

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Not everyone starts in motorsports the same way—and that’s a good thing. This session is designed for students and early-career professionals exploring how to break into motorsports through non-traditional paths. Hear real stories from women who carved their own way into the industry—without the typical roadmap.

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Learn how mentorship, education, and the right connections can open doors, and discover how the WIMNA “ACE” pillars—Advance, Connect, Enable—are creating new pathways into motorsports. Whether you’re new to the sport or shifting direction, this session will leave you with actionable strategies, powerful inspiration, and access to organizations like WIMNA, and Building Speed that are championing the next generation of bad-ass women in motorsports.

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Learning Objectives & Takeaways:

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  • Discover educational programs and industry initiatives that align with the ACE pillars

  • Get inspired by real-world stories of career pivots and non-traditional entries into motorsports

  • Learn how to connect with mentorship and networks that support women in racing

  • Walk away with tools and contacts to start—or restart—your motorsports journey

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